Replused Records joins Music Fights Fraud Alliance to help artists protect their music.

September 2026  

Replused Records has joined the Music Fights Fraud Alliance (MFFA), a global coalition of more than 35 leading music organizations including digital distributors, streaming platforms, rights management entities, and music technology companies. The initiative is dedicated to improving how the industry detects, prevents, and responds to fraudulent streaming activities.

For Replused Records, joining the alliance builds directly on existing internal efforts to safeguard platform integrity. It also opens up vital opportunities to collaborate across the music sector and contribute to broader industry solutions for fraud prevention.

However, protecting music from fraud is not just an initiative handled behind the scenes. Understanding what artificial streaming is and how to market releases responsibly allows artists to make informed decisions and avoid unnecessary risks.

Understanding Artificial Streaming

Artificial streaming, often referred to as fraud or bot streaming, refers to any illegitimate activity designed to artificially inflate a track's stream counts. This typically involves automated bots, fake accounts, manipulated playlists, or other techniques that generate plays without real human listeners.

Fraudulent activity is not always driven by artists intentionally buying fake plays. In many cases, creators are impacted unknowingly, either by hiring third-party promotional services that use deceptive tactics or by having their tracks added to suspicious playlists without their permission.

Why Artificial Streaming Matters

The impact of streaming fraud goes far beyond misleading numbers on a screen:

• Royalty Diversion: Fraudulent streams drain the global royalty pool, taking money away from legitimate artists, labels, and rightsholders who earn from authentic listeners.

• Account & Track Penalties: If a release becomes linked to illegitimate activity, the artist risks having their music removed from platforms or facing account suspensions.

Because of these risks, staying aware of how your music is being promoted is essential for spotting irregularities early.

Best Practices for Protecting Your Music

There is no substitute for authentic fan growth. To promote your music safely and effectively, keep these key practices in mind:

1. Focus on Organic Growth
   Build a genuine fan base through direct social media interaction, live performances, and official pitching channels for editorial playlists.

2. Beware of Guaranteed Stream Counts
   Exercise caution with any promotional service promising a fixed number of streams, followers, or playlist placements. Legitimate marketing introduces your music to potential fans, but it can never guarantee exact listening numbers.

3. Vet Promotional Partners Carefully
   If you hire a third-party marketing agency, ensure they are completely transparent about their promotional methods. If a company cannot clearly explain how it generates results, or makes promises that sound too good to be true—it is best to avoid them.

4. Monitor Your Streaming Analytics
   Regularly review your performance data to catch unexpected patterns, such as sudden spikes in streams, unusual geographical activity, or plays that do not align with your active promotional efforts.

Our Commitment

Artificial streaming is an industry-wide challenge that no single entity can resolve alone. By uniting with the Music Fights Fraud Alliance, Replused Records reinforces its dedication to protecting legitimate creators, sharing knowledge with industry partners, and helping shape a fairer, more secure digital music landscape.